When you register to become a member of the Service, we collect your name, email address and whatever other personal information you choose to provide (which we will refer to in this Privacy Policy collectively as "Personal Information"). We use your Personal Information to notify you of new product releases, to send service notifications, to customize the advertising and content you see, to fulfill your requests for products and services, to improve our services, to conduct research, and to solicit your feedback and input about the Service. In addition, if you have opted into receiving newsletters or other communications from us, we use your Personal Information for that purpose. When you send messages through the Service, your user name will be identified in the message. Subject to the terms of this Privacy Policy, except for aggregate demographic information that we may share with third parties in a manner that does not link such information to any individual, we will not share your Personal Information with third parties unless you have given us permission to do so.

We automatically collect certain information to help us understand how our users use the Service (which we will refer to in this Privacy Policy collectively as "Usage Data"). For example, each time you use the Service we automatically collect your IP address and other information about your Internet connectivity. In addition, we use a technology called "cookies." A cookie is a piece of data that identifies you as a unique user. We use cookies to improve the quality of our Service and make the Service easier to use. We do this by storing information about a particular login session in cookies in order to provide you with a seamless experience during a particular login session. When you logout of the Service and exit the client software, your session cookie information is removed. From time to time we may share Usage Data with third parties. We do so, however, only in the aggregate and not in a manner that will enable the recipient to personally identify you (unless you have given us permission to do so). In addition, we may combine Usage Data with Personal Information (as defined below) in a manner that enables us to trace Usage Data to an individual user. We do so, however, only for our own internal purposes and will not share such combined data with third parties unless you have given us permission to do so.

PlanetMVP.com will use all reasonable and necessary efforts to restrict access to the Content at each User's Account to persons accessing such Content through use of such Account.